Dana Berg Obituary: CEO of SADA Systems Passes Away
Dana Berg Obituary: CEO of SADA Systems Passes Away at the Height of His Career
LOS ANGELES, CA – The technology world mourns the loss of Dana Berg, a visionary leader and respected CEO of SADA Systems, who passed away unexpectedly in 2025. Dana was 52 years old. His legacy is marked by innovation, operational excellence, and a tireless dedication to customer success in the cloud and professional services industry.
🧠 A Visionary in Technology and Leadership
Dana Berg assumed the role of Chief Executive Officer at SADA Systems in October 2024, following more than six years as the company’s Chief Operating Officer. Known for his drive, integrity, and ability to transform businesses through digital innovation, Dana led SADA through a new era of growth—culminating in its continued expansion as part of Insight Enterprises.
With nearly 25 years of experience in the tech and consulting world, Dana was passionate about building and leading high-performing teams. His leadership style emphasized customer-centric services, operational excellence, and the power of collaboration.
💼 Career Journey: From IBM to SADA
Dana’s career began at PricewaterhouseCoopers/IBM, where he managed large-scale, complex projects for some of the world’s biggest clients. His early expertise in Enterprise Content Management was applied within the Life Sciences industry, particularly at Amgen, where he helped implement global-scale regulated solutions across Clinical Operations, Manufacturing, and Medical Affairs.
He later took on key leadership roles at Hitachi Consulting, EMC, and Perficient, driving customer operations, strategic initiatives, and transformation projects. Dana’s work was widely respected for blending technical depth with business strategy, delivering measurable impact over the long term.
🚀 Leading SADA into the Future
At SADA, Dana’s influence was transformational. He helped scale the company during one of its most pivotal growth periods and was instrumental in aligning its goals with the evolving needs of enterprise cloud customers.
“We see our value in years, not months,” Dana once said—a reflection of his long-term vision for partnerships and technology impact.
Dana also played a significant role in SADA’s integration with Insight, viewing the merger as an opportunity to expand scale and provide unmatched value to clients across industries.
🎓 Academic Background and Personal Life
Dana earned a Bachelor of Science in Computer Engineering & Computer Science from the University of Southern California (USC). His technical education laid the foundation for a career rooted in innovation, excellence, and service leadership.
🕊️ A Legacy That Will Endure
Dana Berg’s passing is a profound loss not only for SADA Systems and its employees but also for the broader technology community. His visionary leadership, unwavering work ethic, and relentless pursuit of customer success made him a highly respected figure in the industry.
He is survived by his family, colleagues, and countless professionals whose careers were touched by his mentorship and leadership.
📌 Remembering Dana Berg
A memorial service and celebration of life will be announced by SADA Systems in the coming days. In lieu of flowers, donations may be made to technology education and innovation initiatives in Dana’s honor.
